| Title | SHOE VENDOR |
| Brand | THE 4 A'S- ACCREDITED ADVERTISING AGENCIES ASSOCIATION |
| Product / Service | THE 4 A'S |
| Category | A15. Corporate Image |
| Entrant | GRANT McCANN ERICKSON Colombo, SRI LANKA |
| Entrant Company: | GRANT McCANN ERICKSON Colombo, SRI LANKA |
| Advertising Agency: | GRANT McCANN ERICKSON Colombo, SRI LANKA |
| Production Company: | 24 FRAMES Colombo, SRI LANKA |
Credits | |
| Executive Creative Director | Russell Miranda |
| Creative Director | Digby Hill |
| Copywriter | Aman Ashraff/Wyomi Ameywickrama |
| Agency Producer | Aman Ashraff/Wyomi Ameywickrama |
| Director | Ilango Ramanathan |
| Producer | Aman Ashraff/Wyomi Ameywickrama |
| Editor | Saman Sujeeva |
| Sound Design/Arrangement | Rukshan Mark |
| Music Artist/Title | Rm Productions |
The commercial depicts a shoe vendor trying to sell used and damaged shoes, hoping to make some profit. He does not make an effort to market his products at all, and as a result is met with no business and very harsh remarks from passers by who examine his shoes and find them damaged. Suddenly, he gets an idea and decides to put up a sign which says 'A/C Shoes - Keep Your Feet Cool.' The shoes start selling like hot cakes proving a simple thought: Good advertising brings great results.