Title | FUNERAL |
Brand | MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH AND SPORTS |
Product / Service | FAMILY AWARENESS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Advertising Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Production Company: | DRAGONSGATE STUDIO Singapore, SINGAPORE |
Credits | |
Executive Creative Director | Chris Chiu/Yasmin Ahmad |
Copywriter | Yasmin Ahmad |
Agency Producer | Anthony Lee |
Advertiser's Supervisor | Richard Tan |
Account Supervisor | Margaret Leong |
Director | Yasmin Ahmad |
Producer | Margaret Foo-tan |
Editor | Affandi/Raja Jamaludin/Black Magic Design Pte Ltd |
Sound Design/Arrangement | 2am Sdn Bhd, Malaysia |
Art Director | Yasmin Ahmad |
Post Production | Black Magic Design Pte Ltd |
In Singapore, the younger generation seem to be more and more reluctant to get married. Often citing reasons like ‘the right one hasn’t come along yet’ or ‘am just waiting for Mr. (or Miss) right’ being very common refrains. This commercial for the Community Planning arm of the Singapore government twists these excuses on its head by showing how one woman remembers her late husband, with all his imperfections, and how these became perfect through the years. The message being that whenever one looks for love, one should not look with just the eyes but with the heart.