| Title | STREET SWEEPER |
| Brand | PROCTER & GAMBLE JAPAN |
| Product / Service | BRAUN ORAL-B ELECTRIC TOOTHBRUSH |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company: | C3 FILM Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Mitsushi Abe/Richard Irvine |
| Creative Director | Keizo Mugita |
| Agency Producer | Mamoru Tanno |
| Advertiser's Supervisor | Mai Numata |
| Account Supervisor | Yuki Kuraishi/Marie Kobayashi/Junko Nishiyama |
| Director | Hiroki Yamaguchi |
| Producer | Takuma Kinoshita |
| Art Director | Daishi Moriya/Hisamichi Takase |
| Lighting | Hiroki Yamaguchi |
| Other Credits | Akira Miyata/Hideki Kodaira/Seitaro Chiba (agency Producer) Tsuyoshi Kato (entertainment Bowl) |
A man is cleaning a deserted street. He is sweeping vigorously when he hears a loud sound coming from behind him. He turns around to see an on coming street sweeper. Attached to its side is a cleaning brush in a shape of an Oral-B toothbrush! It powerfully sweeps the street and leaves in a blink of an eye. The man sees “Better than manual brushing” written on the back of the sweeper and loses all hope in his brushing ability. Out of despair, he throws down his brush.