| Title | PRETENDING |
| Brand | VTV/DENTSU |
| Product / Service | CORPORATE ENVIRONMENTAL MESSAGE |
| Category | A15. Corporate Image |
| Entrant | LIFT CORPORATION Tokyo, JAPAN |
| Entrant Company: | LIFT CORPORATION Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | LIFT CORPORATION Tokyo, JAPAN |
Credits | |
| Chief Creative Officer | Denstu |
| Executive Creative Director | Yuji Yamaguchi |
| Creative Director | Taro Saitou/Hiroshi Akinaga |
| Copywriter | Hiroshi Akinaga |
| Planner | Hiroshi Akinaga |
| Account Manager | Junko Nakamura |
| Art Director | Tomas Hikaru Birkhahn |
See what you're pretending to see. Environmental pollution is out there. Football for tomorrow. VTV + Dentsu