| Title | BRAVIA |
| Brand | SONY |
| Product / Service | SONY BRAVIA TV |
| Category | A04. Consumer Electronics |
| Entrant | LIFT CORPORATION Tokyo, JAPAN |
| Entrant Company: | LIFT CORPORATION Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | LIFT CORPORATION Tokyo, JAPAN |
Credits | |
| Creative Director | Takuya Isojima |
| Copywriter | Hiroaki Kawana |
| Agency Producer | Dai Takahashi |
| Planner | Hiroaki Kawana |
| Account Manager | Kuniyuki Marumo |
| Director | Shinya Nakajima |
| Producer | Daiji Yoshida |
| Editor | Yoshinori Makino |
| Music Artist/Title | Katsuya Yamada |
| Art Director | Takashi Yamaguchi/Dai Seo |
| Post Production | Omnibus Japan |
With the magic of a flipbook, we see the difference with frame rates. With quad speed, Sony has successfully quadrupled the frame rate.