Title | WHO? |
Brand | ACE DENKEN CO. |
Product / Service | THE ROSE OF VERSAILLE III FOR GAME MACHINES |
Category | A10. Sports, Entertainment, Travel & Leisure |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
Creative Director | Ririko Murata |
Copywriter | Ririko Murata |
Planner | Ririko Murata |
Director | Hideya Saisyu |
Producer | Hidetoshi Enokida |
Art Director | Kenichiro Shigetomi |
Lighting | Takayuki Yaginuma/Tomohisa Yamazaki |
The comic ‘The Rose of Versailles’ has been adapted as an animation, a play and a film across the world and the comic still has many female fans. Riyoko Ikeda, the author, was awarded the ‘L'ordre national de la légion d'honneur’ by the French government. It has now been adapted into a game, but few people know about it. Moreover, even though the target audience of women know, they hesitate to go to a game arcade alone. The idea is to make it appealing by using ‘Verutomo’ as a key word with a touch of humor to catch the women’s attention.