MAKE AN APPEARANCE

TitleMAKE AN APPEARANCE
BrandACE DENKEN CO.
Product / ServiceTHE ROSE OF VERSAILLES III FOR GAME MACHINES
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN

Credits

Creative DirectorRiriko Murata
CopywriterRiriko Murata
PlannerRiriko Murata
DirectorHideya Saisyu
ProducerHidetoshi Enokida
Art DirectorKenichiro Shigetomi
LightingTakayuki Yaginuma/Tomohisa Yamazaki

Brief Explanation

The comic ‘The Rose of Versailles’ has been adapted as an animation, a play and a film across the world and the comic still has many female fans. Riyoko Ikeda, the author, was awarded the ‘L'ordre national de la légion d'honneur’ by the French government. It has now been adapted into a game, but few people know about it. Moreover, even though the target audience of women know, they hesitate to go to a game arcade alone. The idea is to make it appealing by using ‘Verutomo’ as a key word with a touch of humor to catch the women’s attention.