| Title | MOTHER AND A NEIGHBOR |
| Brand | URBAN RENAISSANCE AGENCY |
| Product / Service | UR RENTAL APARTMENTS |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN |
Credits | |
| Creative Director | Junji Kiriki |
| Copywriter | Kiyoyuki Enomoto |
| Planner | Junji Kiriki |
| Account Manager | Shoichi Komaya |
| Director | Norihiko Suzuki |
| Producer | Nobuhiko Okada |
| Editor | Toru Yabe |
| Music Artist/Title | Remedios |
| Art Director | Takuya Miyamoto |
| Lighting | Kouhei Onishi/Kimihiko Yamazaki |
We wanted the viewers to think and realize the importance of social interactions with others. We chose an incident that could occur with any family living in one of our rental apartments and presented them from two different points of view: An elderly woman is living alone and the mother realizes the importance of someone to talk to. This ad is designed to help people realize that a social mind is the stimulus to growth.