| Title | DEMANDS ON A BATTERY |
| Brand | BOSCH CORPORATION |
| Product / Service | HIGHTECH SILVER CAR BATTERY |
| Category | A08. Cars & Automotive Services |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| 2nd Advertising Agency: | PROXIMITY JAPAN Tokyo, JAPAN |
| Production Company: | MOTHERS Tokyo, JAPAN |
Credits | |
| Creative Director | Masaya Maemura |
| Copywriter | Takahiro Sakai/Kiyoyuki Enomoto |
| Planner | Takahiro Sakai |
| Director | Takashi Tomohisa |
| Producer | Yukihide Kurata |
| Editor | Satoru Takeuchi/Studio Inter Field |
| Music Artist/Title | Eiji Tabata |
| Lighting | Takayuki Shida |
| Post Production | Studio Inter Field |
| Other Credits | CG: Tsugutaka Fukuoka |
Nowadays, car batteries carry an increasing burden of electric appliances such as the engine, air conditioner, lights and car navigation system. In this situation, Bosch Silver Battery which has the maximum capacity is the best choice for a safe and comfortable drive. The idea explains it simply and encourages people to replace their old one.