| Title | UNBELIEVABLE CHALLENGE |
| Brand | MARS JAPAN |
| Product / Service | SNICKERS |
| Category | A01. Food Products |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | NIBANKOHBOH PRODUCTIONS Tokyo, JAPAN |
Credits | |
| Creative Director | Masaki Honda |
| Copywriter | Dota Kawai |
| Planner | Masaki Honda |
| Director | Yoshiaki Mikuni |
| Producer | Kanou Ishikawa |
| Art Director | Sei Sugiyama |
| Lighting | Shigeki Akiyama |
Nowadays, young Japanese people live with the pressure of an uncertain future. So, for them, having a great time with close friends is the most enjoyable thing. Using Snickers to describe this situation, the target feels that Snickers is their mate and it catches their attention.