LIFE IS ENTERTAINMENT

TitleLIFE IS ENTERTAINMENT
BrandSEGA SAMMY HOLDINGS
Product / ServiceEDEA
CategoryA11. Publications & Media
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Creative DirectorShinichiro Hashizume
CopywriterShinichiro Hashizume
PlannerShinichiro Hashizume
DirectorHiroyuki Hagihara
ProducerSatoru Ogaki
EditorOmnibus Japan Inc.
Sound Design/ArrangementOnpa
Music Artist/TitleTaichi Masuda
Post ProductionOmnibus Japan Inc.

Brief Explanation

A TV and Web spot for the entertainment company SEGASammy Group, to launch Edea, its online magazine. The film consists of 8 scenes made mostly in clay animation and shows a cherry blossom, a race of clock hands, a messy cupboard, a forming rainbow, earth regurgitating vegetables, human head being filled with miniature brains, tea leaf in a cup of tea, the Earth: the elements are mutating, suggesting that life itself was born from the joyful play of the elements together: viewers are invited to share their conception of Life as Entertainment, the best ideas to be integrated in a movie script.