Title | LIFE IS ENTERTAINMENT |
Brand | SEGA SAMMY HOLDINGS |
Product / Service | EDEA |
Category | A11. Publications & Media |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Entrant Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Advertising Agency: | HAKUHODO Tokyo, JAPAN |
Production Company: | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Credits | |
Creative Director | Shinichiro Hashizume |
Copywriter | Shinichiro Hashizume |
Planner | Shinichiro Hashizume |
Director | Hiroyuki Hagihara |
Producer | Satoru Ogaki |
Editor | Omnibus Japan Inc. |
Sound Design/Arrangement | Onpa |
Music Artist/Title | Taichi Masuda |
Post Production | Omnibus Japan Inc. |
A TV and Web spot for the entertainment company SEGASammy Group, to launch Edea, its online magazine. The film consists of 8 scenes made mostly in clay animation and shows a cherry blossom, a race of clock hands, a messy cupboard, a forming rainbow, earth regurgitating vegetables, human head being filled with miniature brains, tea leaf in a cup of tea, the Earth: the elements are mutating, suggesting that life itself was born from the joyful play of the elements together: viewers are invited to share their conception of Life as Entertainment, the best ideas to be integrated in a movie script.