VOICE PERFORMANCE

TitleVOICE PERFORMANCE
BrandPANASONIC CORPORATION
Product / ServicePANASONIC BLUE BATTERY
CategoryA08. Cars & Automotive Services
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency:HAKUHODO ARCHITECT Tokyo, JAPAN
2nd Advertising Agency:HAKUHODO Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Creative DirectorTeruo Nagai/Yuji Otani
CopywriterYuki Kato/Hiroyoshi Maruyama
DirectorTsuyoshi Takamura
ProducerSatoshi Matsumoto/Toshikazu Abe
EditorMitsuharu Hayakawa
Sound Design/ArrangementOnpa
Art DirectorHiroyoshi Maruyama/Yuji Otani
LightingSinthop Sophon
Post ProductionDigital Egg Inc.

Brief Explanation

This is a story about an unlucky man whose car battery goes dead. Kent Frick is playing the main role, who is well-known for his special skills of making real sound from his mouth. At the end of the story, he realizes that "the car cannot move without a battery." The message is very simple. But because it's simple, it re-emphasizes the ordinary subject, thus it gives a strong impression.