HEELS

TitleHEELS
BrandCOCA-COLA JAPAN
Product / ServiceMINUTE MAID LIMON & NADA
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
2nd Advertising Agency:HAKUHODO CREATIVE VOX Tokyo, JAPAN
Production Company:TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Credits

Executive Creative DirectorYasuaki Iwamoto
Creative DirectorMaiko Oota
Agency ProducerTakaaki Matsuo
PlannerReiko Takise
Account SupervisorHiroyuki Kaijima/Tomohiro Ito
DirectorKyoko Funakoshi
ProducerMasamiti Kani/Yuji Shirakami
Sound Design/ArrangementHajime Eda
Music Artist/TitleKatsuya Yamada
AnimationAnimationstaffroom
LightingHidero Asakawa
Post ProductionOmnibus Japan
Other CreditsProduction Manager: Maria Suzuki/Coordinator: Japco

Brief Explanation

Limon&Nada is a Japanese adaptation of the Premium Lemonade, a beverage that made a hit in Spain in 2007. The concept of the product is based on the Spanish word,”NADA(Nothing)” which describes the basic Spanish characteristic of optimistic attitudes. The overall concept is based on the idea that whatever happens in your life, drink LIMON & NADA and you will feel as if a curtain is opening right in front of you, a moment of happiness awaiting you. For Japanese consumers who are always living a life full of stress, Limon & Nada allows them to vicariously experience the Spanish Pressure Free Way of Life, the creative idea behind this campaign.