Title | OVER TIME |
Brand | WEICHUAN |
Product / Service | YOGURT |
Category | A01. Food Products |
Entrant | PUBLICIS SHANGHAI, CHINA |
Entrant Company: | PUBLICIS SHANGHAI, CHINA |
Advertising Agency: | PUBLICIS SHANGHAI, CHINA |
Production Company: | CASES FILMS Shanghai, CHINA |
Credits | |
Creative Director | Jack Liao |
Copywriter | Winnie Wang/Bely Xu |
Agency Producer | Anda Wu |
Account Manager | Rachel Liu |
Account Supervisor | Lynn Lu/Viola Lu |
Art Director | Fei Gao/Leo Lee |
Design the stage setting and Pun dialogue to create an interesting conversation between a young couple. The core idea is to encourage people who frequently have “over time” job to take care of their intestine from aging by drinking Weichuan Yogurt.