CAN’T TELL THE AGE

TitleCAN’T TELL THE AGE
BrandWEICHUAN
Product / ServiceYOGURT
CategoryA01. Food Products
EntrantPUBLICIS SHANGHAI, CHINA
Entrant Company:PUBLICIS SHANGHAI, CHINA
Advertising Agency:PUBLICIS SHANGHAI, CHINA
Production Company:CASES FILMS Shanghai, CHINA

Credits

Creative DirectorJack Liao
CopywriterWinnie Wang/Bely Xu
Agency ProducerAnda Wu
Account ManagerRachel Liu
Account SupervisorLynn Lu/Viola Lu
Art DirectorFei Gao/Leo Lee

Brief Explanation

Design the stage setting and Pun dialogue to create an interesting conversation between a young couple. The core idea is tell that women like to keep their age as a secret and drink Weichuan Yogurt can help protect the intestine from aging.