| Title | DELIVERY CAT |
| Brand | YAMATO TRANSPORT CO. |
| Product / Service | PACKAGE DELIVERY SERVICE |
| Category | A13. Business Equipment & Services |
| Entrant | ADK Tokyo, JAPAN |
| Entrant Company: | ADK Tokyo, JAPAN |
| Advertising Agency: | ADK Tokyo, JAPAN |
| Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
| Creative Director | Katsuo Yonezawa |
| Copywriter | Masaharu Osawa/Ryusuke Dohi |
| Agency Producer | Masatoshi Watanabe |
| Director | Toshiyuki Yagi |
| Producer | Yutaka Aoki |
| Editor | Wataru Ichikawa/Tsuyoshi Kanda |
| Sound Design/Arrangement | Toyohisa Nakano |
| Music Artist/Title | Aiin Co., Ltd. |
| Art Director | Jiro Aoki |
| Post Production | Omnibus Japan |
Yamato Transport is a package delivery company that used to be popular with the cat on its corporate mark. The task at hand was to appeal the brand presence to young people in their 20s and promote the use of Yamato's delivery service. So by making a hybrid character from what was previously just a logo and the delivery truck, the cat character was brought to life. The commercial succeeded in establishing the positioning, that the 'Cat' is the one that really knows all the small back streets of Japanese cities and towns.