Title | 18 YEAR OLD TRADITIONAL SINGER |
Brand | HITACHI MAXELL |
Product / Service | MAXWELL ELECTRONICS |
Category | A04. Consumer Electronics |
Entrant | ADK Tokyo, JAPAN |
Entrant Company: | ADK Tokyo, JAPAN |
Advertising Agency: | ADK Tokyo, JAPAN |
Production Company: | AOI ADVERTISING PROMOTION Tokyo, JAPAN |
Credits | |
Creative Director | Katsuya Sato |
Copywriter | Katsuya Sato/Hiroshi Kuyama/Takayuki Yamada |
Agency Producer | Akira Kobayashi |
Director | Hiroshi Kuyama/Takayuki Yamada |
Producer | Yutaka Aoki |
Editor | Hideto Kano/Tadaaki Sakamoto |
Music Artist/Title | Tokio Noguchi |
Art Director | Hiroshi Kuyama/Takayuki Yamada |
Lighting | Katsuya Nakagawa/Takako Maji |
Post Production | McRay |
We featured Japanese traditional cultures which are fast disappearing from the country. The aim was to appeal the importance of preserving a record of these cultures for the next generations, and also to strengthen the recognition of Maxell brand. There was a high school student girl who was one of the very few successors of a traditional Island Song in southern Japan. But she had to leave the town after graduation, which meant another successor was gone. We portrayed the current condition of a precious culture fading away, along with the separation of the family in 5 documentary stories.