| Title | BALLOONS |
| Brand | VINAMILK VIETNAM |
| Product / Service | MILK |
| Category | A01. Food Products |
| Entrant | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency: | LOWE VIETNAM Ho Chi Minh City, VIETNAM |
| Production Company: | SUDEST PRODUCTION Ho Chi Minh City, VIETNAM |
Credits | |
| Creative Director | Bob Cohen |
| Copywriter | Nguyen Ngoc |
| Agency Producer | Tran Ngoc |
| Account Supervisor | Phan Giao/Nguyen Tran Chau |
| Director | Douglas Avery |
| Producer | Matthew Caltabiano/Henri Phimasset |
| Editor | Damion Clayton - Rock Paper Scissors |
| Music Artist/Title | De Gio Cuon Di/Le Cat Trong Ly |
| Art Director | Nguyen Khoa |
| Lighting | Marcelo Durst |
| Other Credits | 2nd Unit Director: Kimo Proudfoot/Vfx: Giant Steps/Fx Producer: Ryan Thomson/Vfx Artist: Mike Vag |
We see a boy travelling in a car as he ties a balllon around a carton of Vinamilk. Before letting the balloon and carton go he draws a heart on the balloon. We see several children doing the same thing - releasing balloons with a ribbon attached to a carton of milk all over the city. The ballons fly through the air and land in the hands of other children: Everytime you buy our milk you donate a glass to a child in need.