Title | WHIPPET |
Brand | C J WINCHEM INTERNATIONAL |
Product / Service | BREATHIES |
Category | A07. Miscellaneous |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | Joji Jacob |
Advertiser's Supervisor | Richard Tai |
Account Manager | Intan Mokhnar |
Art Director | Sin Eng Lee |
Photographer | Jeremy Wong |
Other Credits | Retoucher: Evan Lim (magic 3) |
Dogs with bad breath are not very pleasant to be around. To dramatize the problem, we showed the front end of a dog looking like its back end. A situation that calles for Breathies dog breath fresheners.