| Title | PRONE |
| Brand | SP GLOBAL INTERNATIONAL |
| Product / Service | SOFT LOVE DIAPERS |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | McCANN ERICKSON SINGAPORE, SINGAPORE |
| Entrant Company: | McCANN ERICKSON SINGAPORE, SINGAPORE |
| Advertising Agency: | McCANN ERICKSON SINGAPORE, SINGAPORE |
Credits | |
| Creative Director | Goh Wee Kim/Jenne Hew |
| Copywriter | Parixit Bhattacharya |
| Account Supervisor | Louisa Taliacos |
| Photographer | Jonathan Tay - Cliq Photography |