DEER

TitleDEER
ClientMERCEDES-BENZ SINGAPORE
Product / ServiceNIGHT-VIEW ASSIST FEATURE
CategoryA08. Cars & Automotive Services
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterBoyd Champness
Advertiser's SupervisorPatricia Ho
Account ManagerLim Lee Huang
Art DirectorDavid Wong/Gregory Yeo
PhotographerPhotolibrary
Other CreditsRetoucher: Procolor

English Translation of Main Headlines

Mercedes-Benz developed the night view assist system to improve driving safety even further, especially during the hours of darkness. This increases the driver’s range of visibility to up to 200 meters. The system provides roughly the same range of visibility as high beam headlamps – but without dazzling oncoming traffic. A greater range of visibility means you have more time to react to obstructions on the road. Things no longer pop out unexpectedly, like so many jack-in-the-boxes.