DOG

Spike
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Campaign
1 of 3
2 of 3
3 of 3
TitleDOG
ClientMERCEDES-BENZ SINGAPORE
Product/ServiceBRAKE ASSIST PLUS FEATURE
CategoryA08. Cars & Automotive Services
3 of 3 Campaign
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterWilliam Mathovani
Advertiser's SupervisorPatricia Ho
Account ManagerLim Lee Huang
Art DirectorAndrian Pranata/Ivan Hady Wibowo
PhotographerSebastian Siah (Shooting Gallery)
Other CreditsRetoucher: Reina Teo (wishing Well - The Imaging Station)/Wei Xin

English Translation of Main Headlines

The Brake-Assist Plus feature in Mercedes-Benz is a safety feature that automatically applies extra braking power when the car senses that the driver isn’t responding with enough force. We show the speedometer numbers coming to a dramatic stop in front of an obstacle.