| Title | SMALL DEVICES 2 |
| Brand | PANASONIC CORPORATION |
| Product / Service | PANASONIC DEVICES |
| Category | A04. Consumer Electronics |
| Entrant | DAIKO Tokyo, JAPAN |
| Entrant Company: | DAIKO Tokyo, JAPAN |
| Advertising Agency: | DAIKO Tokyo, JAPAN |
Credits | |
| Chief Creative Officer | Masahiro Tanaka |
| Executive Creative Director | Toshiki Tamura |
| Creative Director | Kunihiko Hanaoka |
| Copywriter | Kayo Okumura |
| Art Director | Kazuhito Yoneyama/Masaki Negishi/Mio Matsuoka/Ohka Arase |
| Photographer | Yukihiko Uda |
I can tell right away when I’m in a pinch. The angular velocity sensor plays an active part in ensuring safe driving. This tiny device accurately activates the airbag system. The airbag system protects a driver’s life in case of an accident. Side airbags also play an important role. Panasonic’s angular velocity sensor accurately detects a car’s sway caused by side impact, and conveys information on that to the system. In that way, it keeps a watchful eye out to ensure a safe driving experience. Supporting the airbag system. Panasonic compact angular velocity sensors