HAIRCLIPS

Short List
TitleHAIRCLIPS
ClientPROCTER & GAMBLE SINGAPORE
Product / ServiceREJOICE SHAMPOO
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantLEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Entrant Company:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising Agency:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorChris Chiu
CopywriterPiet Human/Paul Busschau
Account SupervisorAnirban Mozumdar
Art DirectorAlex Lim Thye Aun/Chris Chiu
PhotographerJarvis/Groovy Studio

English Translation of Main Headlines

Rejoice 'Hairclips': In Asia, Rejoice shampoos are synonymous with smooth hair. We wanted to continue to own/substantiate this equity. To dramatise how smooth one's hair can get with Rejoice, we displayed a montage of hairclips that must have slipped off one's hair across a variety of locations; indoors and out, on escalators, in offices, in cars, etc. This advertisement ran in full page and full colour (56 cm x 8 cols) as well as in A2 point of sale posters at leading department stores.