Title | HAIRCLIPS |
Brand | PROCTER & GAMBLE SINGAPORE |
Product / Service | REJOICE SHAMPOO |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Advertising Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Chris Chiu |
Copywriter | Piet Human/Paul Busschau |
Account Supervisor | Anirban Mozumdar |
Art Director | Alex Lim Thye Aun/Chris Chiu |
Photographer | Jarvis/Groovy Studio |
Rejoice 'Hairclips': In Asia, Rejoice shampoos are synonymous with smooth hair. We wanted to continue to own/substantiate this equity. To dramatise how smooth one's hair can get with Rejoice, we displayed a montage of hairclips that must have slipped off one's hair across a variety of locations; indoors and out, on escalators, in offices, in cars, etc. This advertisement ran in full page and full colour (56 cm x 8 cols) as well as in A2 point of sale posters at leading department stores.