| Title | HOW LONG TILL IT ALL ENDS? |
| Brand | BAIZID STEEL INDUSTRIES |
| Product / Service | ENVIRONMENTAL AWARENESS |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | OGILVY & MATHER BANGLADESH Dhaka, BANGLADESH |
| Entrant Company: | OGILVY & MATHER BANGLADESH Dhaka, BANGLADESH |
| Advertising Agency: | OGILVY & MATHER BANGLADESH Dhaka, BANGLADESH |
Credits | |
| Executive Creative Director | Shehzad Chowdhury |
| Copywriter | Anam Biswas |
| Account Manager | Maksud Hassan |
| Account Supervisor | Shah Siddique |
| Art Director | Faruque Mohammad |
| Illustrator | Nafis Ahmed |
HEADLINE: How long till it all ends? BODYCOPY: With every passing moment, we are inevitably heading towards a world devoid of trees and greenery…. where plants may one day be only found in museums or greenhouses. So before it all ends, let us stand together to save our world. Observing World Environment Day, in pursuit of a greener tomorrow. CULTURAL NUANCES In Bengali, striking 12 o'clock has an alternate meaning referring to great disaster or misfortune. Here, the clock heading towards 12 visually suggests this inevitability in a subliminal way.