HOW LONG TILL IT ALL ENDS?

TitleHOW LONG TILL IT ALL ENDS?
ClientBAIZID STEEL INDUSTRIES
Product / ServiceENVIRONMENTAL AWARENESS
CategoryA16. Public Service, Charity & Fund Raising
EntrantOGILVY & MATHER BANGLADESH Dhaka, BANGLADESH
Entrant Company:OGILVY & MATHER BANGLADESH Dhaka, BANGLADESH
Advertising Agency:OGILVY & MATHER BANGLADESH Dhaka, BANGLADESH

Credits

Executive Creative DirectorShehzad Chowdhury
CopywriterAnam Biswas
Account ManagerMaksud Hassan
Account SupervisorShah Siddique
Art DirectorFaruque Mohammad
IllustratorNafis Ahmed

English Translation of Main Headlines

HEADLINE: How long till it all ends? BODYCOPY: With every passing moment, we are inevitably heading towards a world devoid of trees and greenery…. where plants may one day be only found in museums or greenhouses. So before it all ends, let us stand together to save our world. Observing World Environment Day, in pursuit of a greener tomorrow. CULTURAL NUANCES In Bengali, striking 12 o'clock has an alternate meaning referring to great disaster or misfortune. Here, the clock heading towards 12 visually suggests this inevitability in a subliminal way.