WHITE COLLAR

ClientPRESIDENT ENTERPRISES (CHINA) INVESTMENT
ProductSOUP EXPERT
EntrantTBWA\CHINA Shanghai , CHINA
Type of EntryNewspaper
Type of EntryPrint
CategoryA01. Food Products
TitleWHITE COLLAR
Product/ServiceSOUP EXPERT
Entrant Company:TBWA\CHINA Shanghai, CHINA
Advertising Agency:TBWA\CHINA Shanghai, CHINA

Credits

Executive Creative DirectorCarol Lam
Creative DirectorLesley Zhou/Johnson Sheng
CopywriterShe Kai/Tang Bifeng
Account ManagerDaniel Lee
Art BuyerJoanna Zhao/Doris Zhang
Art DirectorDanny Li/Lv Haoxi
IllustratorHe Changning/Chen Yu
TypographerDanny Li/Lv Haoxi

English Translation of Main Headlines

'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <White collar> I can’t stand it! A snail runs faster than my stupid computer. Unfinished work piles up to my eyebrow. The new gay boss flirts me with that ‘look’ again. Help! Get me a bowl of Tang Da Ren (Soup Expert) to slurp down to the bottom. Out of sight. (Troubles) Out of mind.