KIDS
Campaign
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| Title | KIDS |
| Brand | MERCEDES-BENZ SINGAPORE |
| Product / Service | BRAKE ASSIST PLUS FEATURE |
| Category | A08. Cars & Automotive Services |
| 2 of 3 Campaign | |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Jagdish Ramakrishnan |
| Copywriter | William Mathovani |
| Advertiser's Supervisor | Patricia Ho |
| Account Manager | Lim Lee Huang |
| Art Director | Andrian Pranata/Ivan Hady Wibowo |
| Photographer | Sebastian Siah (Shooting Gallery) |
| Other Credits | Retoucher: Reina Teo (wishing Well - The Imaging Station)/Wei Xin |
English Translation of Main Headlines
The Brake-Assist Plus feature in Mercedes-Benz is a safety feature that automatically applies extra braking power when the car senses that the driver isn’t responding with enough force. We show the speedometer numbers coming to a dramatic stop in front of an obstacle.