| Title | CRAB IN THE PACK | 
| Brand | EKCHAI DISTRIBUTION SYSTEMS CO. | 
| Product / Service | TESCO LOTUS | 
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants | 
| 1 of 3 Campaign | |
| Entrant | BBDO BANGKOK , THAILAND | 
| Entrant Company: | BBDO BANGKOK, THAILAND | 
| Advertising Agency: | BBDO BANGKOK, THAILAND | 
| Credits | |
| Chief Creative Officer | Suthisak Sucharittanonta | 
| Executive Creative Director | Subun Khow | 
| Copywriter | Chanatthapol Tiensri/Subun Khow | 
| Art Director | Ariyawat Juntaratip/Suthisak Sucharittanonta | 
| Photographer | Anuchai Secharunputong/Ekapon Hiranphart | 
| Other Credits | Remix Studio |