| Title | RETRIEVER |
| Brand | C J WINCHEM INTERNATIONAL |
| Product / Service | BREATHIES |
| Category | A07. Miscellaneous |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Executive Creative Director | Jagdish Ramakrishnan |
| Copywriter | Joji Jacob |
| Advertiser's Supervisor | Richard Tai |
| Account Manager | Intan Mokhnar |
| Art Director | Sin Eng Lee |
| Photographer | Jeremy Wong |
| Other Credits | Retoucher: Evan Lim (Magic 3) |
Dogs with bad breath are not very pleasant to be around. To dramatize the problem, we showed the front end of a dog looking like its back end. A situation that calles for Breathies dog breath fresheners.