| Title | LOBSTER |
| Brand | SARA LEE (THAILAND) |
| Product / Service | KIWI KLEEN DRAIN OPENER |
| Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
| Entrant | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Entrant Company: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
| Advertising Agency: | McCANN ERICKSON THAILAND Bangkok, THAILAND |
Credits | |
| Chief Creative Officer | Martin Lee |
| Creative Director | Chinnawut Awakul |
| Copywriter | Chinnawut Awakul/Napapatch Kantasil |
| Advertiser's Supervisor | Nareerat Nimnaparoj |
| Account Manager | Suneenard Thamsirivech |
| Account Supervisor | Oranit Bunyaprasit |
| Art Buyer | Pittkanya Poonlumlert |
| Art Director | Chinnawut Awakul/Anuwat Nitipanont |
| Illustrator | Phurin Phongchokdeelert |
| Photographer | Chirawut Sirichan |
| Other Credits | Studio: Den |