| Title | WHITE COLLAR |
| Brand | PRESIDENT ENTERPRISES (CHINA) INVESTMENT |
| Product / Service | SOUP EXPERT |
| Category | A01. Food Products |
| Entrant | TBWA\CHINA Shanghai , CHINA |
| Entrant Company: | TBWA\CHINA Shanghai, CHINA |
| Advertising Agency: | TBWA\CHINA Shanghai, CHINA |
Credits | |
| Executive Creative Director | Carol Lam |
| Creative Director | Lesley Zhou/Johnson Sheng |
| Copywriter | She Kai/Tang Bifeng |
| Account Manager | Daniel Lee |
| Art Buyer | Joanna Zhao/Doris Zhang |
| Art Director | Danny Li/Lv Haoxi |
| Illustrator | He Changning/Chen Yu |
| Typographer | Danny Li/Lv Haoxi |
'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <White collar> I can’t stand it! A snail runs faster than my stupid computer. Unfinished work piles up to my eyebrow. The new gay boss flirts me with that ‘look’ again. Help! Get me a bowl of Tang Da Ren (Soup Expert) to slurp down to the bottom. Out of sight. (Troubles) Out of mind.