| Title | INTERNET JUNKIE |
| Brand | PRESIDENT ENTERPRISES (CHINA) INVESTMENT |
| Product / Service | SOUP EXPERT |
| Category | A01. Food Products |
| Entrant | TBWA\CHINA Shanghai , CHINA |
| Entrant Company: | TBWA\CHINA Shanghai, CHINA |
| Advertising Agency: | TBWA\CHINA Shanghai, CHINA |
Credits | |
| Executive Creative Director | Carol Lam |
| Creative Director | Lesley Zhou/Johnson Sheng |
| Copywriter | She Kai/Tang Bifeng |
| Account Manager | Daniel Lee |
| Art Buyer | Joanna Zhao/Doris Zhang |
| Art Director | Danny Li/Lv Haoxi |
| Illustrator | He Changning/Chen Yu |
| Typographer | Danny Li/Lv Haoxi |
'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <Internet junkie> Holy cow! How come my hero GUNDAM* got beaten down by the evils of PLANET MERLIN* ? Get on the Cosplay show but only see mid-aged women floating around. Oh no! The power shut down before I save my game. Bad day. I want a Tang Da Ran (Soup Expert) now! Slurp the soup down to the bottom. Out of sight. (Troubles) Out of mind. (*GUNDAM & PLANET MERLIN –character names of an online game)