| Title | HUMAN VENDING MACHINE WORLD TOUR |
| Brand | UNIQLO |
| Product / Service | HEATTECH |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Creative Director | Naoya Hosokawa |
| Copywriter | Naoya Hosokawa |
| Art Director | Takahiro Tsuchiya |
| Other Credits | Agency Producer:motofumi Kanesaka/Hiroto Fujinami |
Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.