| Title | TREAT MAGIC HALLOWEEN |
| Brand | HONG KONG TOURISM BOARD |
| Product / Service | HALLOWEEN TREAT |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | G2 HONG KONG Hong Kong, HONG KONG |
| Entrant Company: | G2 HONG KONG Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | G2 HONG KONG Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keith Ho | G2 Hong Kong | Exedutive Creative Director |
| Seven Wong | G2 Hong Kong | Associate Creative Director |
| Abbie Kan | G2 Hong Kong | Senior Account Manager |
Our main target, Mainland Chinese aren't familiar with Halloween as a festival. Instead of projecting a harrow experience, agency created a surprise and fun experience by injecting different "Treat Magic" to the ordinary presentation of website content. A Pumpkin King was created to perform the "Treat Magic", adding fun to the whole web site by live-like and funny animation.