| Title | INNOVATION |
| Brand | LUXOR WRITING INSTRUMENTS |
| Product / Service | HIGHLIGHTER PENS |
| Category | B02. Consumer Products |
| Entrant | LEO BURNETT- ARC WORLDWIDE INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT- ARC WORLDWIDE INDIA Mumbai, INDIA |
| Advertising/Web Design Agency: | LEO BURNETT INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kv Sridhar | Leo Burnett India | National Creative Director |
| Santosh Padhi | Leo Burnett India | Executive Creative Director |
| Santosh Padhi/Russell Barrett | Leo Burnett India | Copywriters |
| Karl Gomes/Jetesh Menon | Arc Worldwide | Copywriters |
| Santosh Padhi | Leo Burnett India | Art Director |
| Guru Munishwar | Arc Worldwide | Art Director |
| Satyawan Hande | Leo Burnett India | Art Director |
A leading Indian website for news, mail and entertainment agreed to highlight only the salient points of every article on its news page along with a pack shot of a Luxor Highlighter. So when you opened up this window you got the most important part of every news article jumping up at you for special attention.