| Title | NEW ORDER OF NATURE - LION |
| Brand | VOLKSWAGEN GROUP JAPAN |
| Product / Service | TSI TECHNOLOGY |
| Category | B02. Consumer Products |
| Entrant | DDB JAPAN Tokyo, JAPAN |
| Entrant Company: | DDB JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | DDB JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yasushi Ogata | DDB Japan | Senior Creative Director/Copywriter |
| Hideyuki Hashimoto | DDB Japan | Creative Director/Art Director |
| Tetsuya Sakai | DDB Japan | Creative Director/Copywriter |
| Yosuke Hamada | DDB Japan | Senior Producer |
| Yasuyuki Ono | Hischool | Producer |
| Sachiko Oyamada | Amana | Producer |
| Shigekuni Miyata | Designer | |
| Megumi Ishiyama | Hischool | Editor |
| M.C.Boo | Director |
Objective: Emphasize that TSI engine achieves both maximum power and efficiency Concept: “Size doesn’t mean the power. “ Sometimes you can be deceived by the size in judging the power of engine – TSI achieves maximum power with minimum size and energy Target: Those who are looking for efficiencies in engine performance of car and are concerned about the nature