| Title | REEBOK POWER DODGE |
| Brand | ADIDAS SOURCING LIMITED |
| Product / Service | REEBOK SMOOTHFIT |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
| Entrant Company: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | OGILVYONE WORLDWIDE HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Shayne Pooley | Ogilvyone Worldwide Hong Kong | Executive Creative Director |
| Cecilia Yim | Ogilvyone Worldwide Hong Kong | Digital Director |
| Houston Wong | Ogilvyone Worldwide Hong Kong | Creative Director |
| Thye Chee Yen | Ogilvyone Worldwide Hong Kong | Art Creative |
| Chow Ka Ho | Ogilvyone Worldwide Hong Kong | Flash Developer |
| Fiona Lai | Ogilvyone Worldwide Hong Kong | Account Manager |
In 2009, Reebok has redefined its strategic direction with its consumers as a brand that celebrates the journey, the experience and the fun of sport. With Lewis Hamilton as a partner with Reebok’s Smoothfit collection, we have created a computer game that detects body movement with the webcam – Power Dodge, to emphasize the brand philosophy of “having fun while staying in shape” and make association between Lewis Hamilton’s superb reflexes and the smooth element in Reebok’s Smoothfit collection.