| Title | FOOTBALL 5 2008 |
| Brand | NIKE HONG KONG |
| Product / Service | SPORTSWEAR |
| Category | A02. Consumer Products |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Grace Ho | Razorfish | General Manager |
| Endy Fung | Razorfish | Executive Creative Director |
| Jerry Chu | Razorfish | Associate Creative Director |
| Ray Chan | Razorfish | Senior Copywriter |
| Vinza Chu | Razorfish | Interactive Designer |
| Phyllis Ma | Razorfish | Associate Project Director |
| Jade Lau | Razorfish | Project Manager |
We replicated the competitive atmosphere of a football match to connect football-obsessed teen. It focused on the teenagers’ enthusiasm on card games and packaged the footballs match as a cyber war and created a crazy card collection trend. A real-time multiplayer platform allowed the users to compete in the war.