| Title | FACEBOOK PREMIERE |
| Brand | NIKE HONG KONG |
| Product / Service | SPORTSWEAR |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Grace Ho | Razorfish | General Manager |
| Endy Fung | Razorfish | Executive Creative Director |
| Menu Tsai | Razorfish | Art Director |
| Ray Chan | Razorfish | Senior Copywriter |
| Phyllis Ma | Razorfish | Associate Project Director |
| Opal Li | Razorfish | Assistant Project Manager |
Campaign objective was to create a greater engagement among the young digitally-savvy females. A dance movie was shoot base on a real dance competition, while users could view it on facebook. Facebookers were encouraged to send the Movie Premiere tickets to their friends. Over 4,000 Facebookers watched the movie online.