| Title | SHADOW BANNER |
| Brand | THE HONGKONG AND SHANGHAI BANKING CORPORATION |
| Product / Service | HSBC |
| Category | B02. Consumer Products |
| Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Brown | XM Asia Pacific | Senior Creative Director |
| Danny Lim | XM Asia Pacific | Art Director |
| Amos Hui | XM Asia Pacific | Interface Designer |
| Martin Loh | XM Asia Pacific | Copywriter |
| Chang Siang Hong | XM Asia Pacific | Senior Designer |
| Jas Lin | XM Asia Pacific | Senior Account Executive |
| Sabrina Lee | XM Asia Pacific | Project Manager |
| Kien Wai/E | XM Asia Pacific | Senior Rich Media Developer |
| Chen Yan Ling | XM Asia Pacific | Rich Media Developer |
The proposition that drove HSBC's Revolution banking programme was 'more than just a card'. With this in mind, we not only wanted to show the actual physical card but also add a different element to it to show that it was indeed 'more than just a card', hence bringing the proposition to life. The idea of using shadow play allowed us to illustrate this perfectly using a combination of the card and one's hands, and a tactical message to convey the programme’s benefits was communicated in a memorable, fun and interesting way.