| Title | LOVE OUR SITE |
| Brand | MTR |
| Product / Service | MTR CLUB |
| Category | A01. Corporate Information |
| Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
| 2nd Advertising/Web Design Agency: | TRIBAL DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kevin Chiu | Tribal DDB HK | Creative Director |
| Tammy Foo | Tribal DDB HK | Senior Copywriter |
| Joe Lai | Tribal DDB HK | Art Director |
| On Yee Lok | Tribal DDB HK | Senior Designer |
| C. Y. Tang | Tribal DDB HK | Senior Programmer |
| Dickson Mok | Tribal DDB HK | Account Director |
We used the revamp of the MTR club website as an opportunity to establish a dialogue between the corporation and the general public.