| Title | WAIST |
| Brand | AJINOMOTO CO. |
| Product / Service | PAL SWEET® CALORIE ZERO |
| Category | B02. Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Makoto Teramoto | Dentsu | Creative Director |
| Shinya Seino | Dentsu | Art Director |
| Masakazu Ido | Dentsu | Copywriter |
| Takeru Nakabayashi | Illustrator | |
| Hiroshi Koike | Dentsu | Programmer |
| Hajime Kawamura | Excite Japan Co. | Programmer |
| Nobuyuki Tanizawa | Dentsu | Producer |
| Junko Sakai | Excite Japan Co. | Producer |
| Toru Suwa | Dentsu | Account executive |
| Nobuhiko Sato | AJINOMOTO CO. | Associate General Manager |
"Have I grown fat?!" A favorite skirt taught her a shocking fact. Let’s revise eating habits with PAL SWEET® calorie zero.