| Title | RUNNING |
| Brand | ADIDAS CHINA |
| Product / Service | ADIDAS RUNNING |
| Category | A02. Consumer Products |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natalie Lam | Ogilvy One Shanghai | Executive Creative Director |
| Beck Yang | Ogilvy One Shanghai | Associate Art Director |
| Benjamin Guan | Ogilvy One Shanghai | Associate Art Director |
| Marcus Zhu | Ogilvy One Shanghai | Copywriter |
| Bright Yu | Ogilvy One Shanghai | Motion |
| Allen Chen | Ogilvy One Shanghai | Project Manager |
| Lizzy Yao | Ogilvy One Shanghai | Associate Account Director |
| Eric Tian | Ogilvy One Shanghai | Account Executive |
An integrated digital platform for adidas running’s 2009 brand position: “Every runner has their own reasons to enjoy running” including: 1.An online, mobile and in-store interactive “Shoe Finder” tool that helps all runners find the right shoes and outfits for all running needs, with offline store “foot scan” events; 2.Running communities built on the adidas campaign site, popular Chinese portals Poco and Baidu where runners find offline events, share tips and music, and enter a photo competition of their favorite running moments; 3.A running game connecting friends in playful races online in the popular youth SNS Xiaonei.