| Title | UART |
| Brand | GILLETTE |
| Product / Service | FUSION RAZOR |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jack Neary | BBDO New York | Executive Creative Director |
| Jon Mckenzie | BBDO Proximity Singapore | Digital Creative Director |
| Edwin Poh | BBDO Proximity Singapore | Senior Interactive Art Director |
| Jason Hirsch/Melinda Ward | BBDO New York | Art Director |
| Tommy Troncoso | BBDO New York | Copywriter |
| Jon Krevolin | BBDO New York | Sr. Creative Director |
| Craig Duffney | BBDO New York | Design Director |
| Tim Lahan | BBDO New York | Designer |
| Heather Steinberg | BBDO New York | Associate Director of Production |
| Lindsay Brady | BBDO New York | Associate Producer |
| James Stephens | BBDO New York | Account Management |
| Peter Watling | Aim Proximity New Zealand | Mobile Technology Planner |
| Douglas Lin | Aim Proximity New Zealand | Head of Digital Strategy |
| Joanne Gilchrist | Clemenger BBDO New Zealand | Producer |
Gillette launched an iPhone app called “uArt“. You get to load in a photo of yourself, apply various types of facial hair and then use the Gillette ”fusion” razor (your finger) complete with vibration to shave yourself a masterpiece.