Brief Explanation

PJCAD, a design school under the renowned INTI-Laureate group, operates smaller-than-average classes with personalised nurturing that gives good talent a better chance to shine. PJCAD's 2009 enrollment campaign is a quirky, participative, viral website offering scholarships and prizes to deserving new students. Prospective students are challenged to design sheep (our symbol of conformity and sameness) that will stand out in a virtual meadow - much like how their portfolios must stand out when job-hunting. The site's visual and copy play inspire students and demonstrate how creativity can transform a seemingly-mundane subject like sheep into something out of this world.