Brief Explanation

smart is the urban, environmentally-conscious lifestyle brand that questions the status quo in a self-assured and unconventional way. Traditional promotional methods can no longer match the smart brand image. A series of digital marketing campaigns for smart were launched before smart officially launched in China. With the “make a smart move today, for a better world tomorrow” key strategic theme, smart China website, smart Commune and smart mobile has re-launched and newly opened to Chinese consumers one after another. A rich program of events in a variety of forms is staged via these interactive platforms.