Brief Explanation

Agency was to launch the new Dove Daily Treatment Conditioner, which restores hair to natural health from hairstyling & colouring damage. Targeted at female, Agency realised that most female often wonder if they should get a new hairstyle. Armed with this insight, Agency developed an engaging microsite that allows consumers to get a virtual makeover before visiting the salon. While we can't prevent consumers from indirectly damaging their hair through hairstyling, the site seeks to prevent any post-styling regret & to let consumers know that help is at hand to restore any hair damage, with the new Dove product.