WISH I COULD BE TRUE TO MYSELF
Grand Prix
| Title | WISH I COULD BE TRUE TO MYSELF |
| Brand | SONY MUSIC ENTERTAINMENT |
| Product / Service | ARTIST PROMOTION |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Yuki Kishi | Dentsu | Creative Director |
| Murai Yosuke | Dentsu | Copywriter |
| Kei Terasaki | Dentsu | Agency Producer |
| Shinya Kishiro | Robot Communications | Chief Film Producer |
| Yasuhiro Kawasaki | Robot Communications | Film Producer |
| Tomoko Tanaka | Robot Communications | Interactive Designer |
| Takahiro Miki | Stardust Music/Inc. | Director |
| Hiroyuki Howa | Zig9 | Cinematographer |
Brief Explanation
The purpose of this campaign is to advertise the Japanese singer-songwriter JUJU's new song, "SUNAO NI NARETARA -Wish I could be true to myself.-". We have got the mission from the client to develop the innovative mobile campaign which no one has ever tried before. And then we developed brand-new method of mobile movie which is named "Pair Movie". We leveraged this technique for this song promotion and have produced the original movie of 5 episodes. It's streamed for free in the campaign site from Dec. 1st 2008 to Feb.14th 2009.