Brief Explanation

Jeep had the baggage of being a car for the rough and tough outdoors. Thus, limiting sales opportunities to the actual buyers who are young urban executives who thrive in the 'boardroom jungle'.

The Brief

To create showroom posters that would give the local Jeep brand a fresh and younger personality.

How the final design was conceived

Firstly, no more Crocodile Dundee and Masai warriors for talents. Secondly, a clean design style, with a surprising juxtaposition, was created. As a result, we created a design that stood out from all the Jeep, and even car category, advertising of the past.

Indication of how successful the outcome was in the market

Very successful. Showroom posters were given out upon request. Year against year sales figures were maintained.